When a game reward is only available through a
purchase at your store, customers come looking for
you. In-store activations like collectibles, on-pack
codes, and branded premiums drive foot traffic,
basket size, and repeat visits.
Your Customers' Favorite
Game Characters
Belong in Your Stores.
Foot Traffic Is the Hardest
Metric to Move
Discounts train customers to wait for the next
deal. Digital ads drive clicks, not store visits. And
online shopping makes the physical trip feel
optional.
But when a collectible game character or
premium in-game reward is only available with a
purchase at your store, it becomes a destination.
NLOQQ puts game IP on your shelves and game
rewards in your customers' hands.
Three Ways Retail Brands Activate with NLOQQ
Format
How It Works
Best For
On-Pack Promo Codes
Unique codes on product packaging or shelf talkers. Customers seek out your product specifically to claim the in-game reward.
Product trial, shelf standout, SKU-level promotion
Licensed Retail Activations
Game characters on collectible premiums (toys, magnets, stickers, etc) distributed free with qualifying purchases. Collector albums and weekly prize draws extend the campaign window.
Foot traffic, basket size, repeat visits, seasonal lift
Receipt / QR Rewards
QR on receipt or a code on a physical premium links to an in-game reward via NLOQQ ID. Bridges the physical purchase to digital engagement.
Purchase attribution, customer data, digital engagement
Know More About Your Customers Than Your Competitors Do
When a customer claims their reward, they authenticate via NLOQQ ID. What you receive:
Verified demographic profile: age, device, platform, gaming preferences
Purchase-to-player attribution: which campaign drove which customer
Consent-based behavioral data: engagement patterns, gaming genres
Cross-campaign comparison: which variant drove highest-LTV customers
Results Retailers Have Seen
-33%
CPA reduction across NLOQQ campaigns
29%
CTR on in-game branded content
+20%
CLV uplift vs
regular users
1-2
Days API integration
with your existing order management system
Retail Activations That Became Cultural Moments
× Cut the RopeGrocery · Lithuania · Collectible Magnets
3M+
Magnets distributed in a
country of 2.7 million people
country of 2.7 million people
30 unique Om Nom character magnets given free with €10+ purchases, plus a collector album. Customers returned specifically to complete their collections, driving repeat visits, basket size, and in-store engagement over the full campaign window.
Common Questions from Retail Teams
How quickly can a campaign launch?
QR and receipt campaigns can be live in 2–4 weeks. Integration with an existing loyalty platform takes 1–2 business days.
Do we need to change our loyalty platform?
No. NLOQQ layers on top as an additional reward category. No rip-and-replace required.
Which games will our customers actually want?
Our team recommends games matched to your customer demographics, geography, and campaign goals.
What data access do we get?
Aggregated and individual consented player profiles including demographics, engagement patterns, redemption rates, and purchase attribution.
What Would Your Campaign Look Like?
Are you looking for new customers?
Increased sales? Media hype?
Tell us your marketing goals, and we'll help
you choose the perfect mobile game
campaign to achieve them.
Increased sales? Media hype?
Tell us your marketing goals, and we'll help
you choose the perfect mobile game
campaign to achieve them.
