Mobile game campaigns are the highest-engagement
acquisition channel most banks haven't discovered yet.
NLOQQ connects financial brands with verified players
for card signups, account activations, and loyalty
enrollments at a fraction of standard digital CPA.
Your Card in Every Wallet.
Your Brand in Every Game.
The Average Mobile Gamer
Is 36 Years Old. They're
Making Financial Decisions
Right Now.
The average mobile gamer earns above median
income and is making significant financial
decisions on mortgages, savings, card choices.
They're not unreachable. They're just not on the
channels where most banks spend their media
budgets.
income and is making significant financial
decisions on mortgages, savings, card choices.
They're not unreachable. They're just not on the
channels where most banks spend their media
budgets.
When a bank sponsors an in-game event or
delivers a reward via promo code, they enter the
player's world without interrupting it. The brand
isn't competing with 12 other banner ads. It's the
reason the player got their legendary item today.
delivers a reward via promo code, they enter the
player's world without interrupting it. The brand
isn't competing with 12 other banner ads. It's the
reason the player got their legendary item today.
36
Average age of mobile gamer. Prime financial
decision-making demographic
Above median
Income level of average mobile gamer vs.
general population
-33%
CPA achieved by NLOQQ campaign vs
standard digital acquisition
Alfa Bank · Dual Activation Campaign
Card Acquisition & First Purchase
-33%
Cost Per Acquisition vs. standard digital channels
Exclusive "Alfa Aspect" legendary character in
Shadow Fight 3, available only through Alfa Bank
card signup. Players actively sought out the product
to claim the reward. The campaign drove organic
social sharing well beyond the paid window.
Exclusive scarcity — the Alfa Aspect
was unavailable through any other
channel. Players who wanted it had to
apply for the card.
Verified attribution — NLOQQ ID
confirmed which players converted to
cardholders, with verified profile data.
Organic amplification — players
shared the character on social media,
extending reach beyond the paid
campaign budget.
Four Campaign Types. One Shared Goal:
Make Your Brand the One They Choose
Campaign Type
Mechanism
Outcome
Card Signup Acquisition
Apply for a card → Receive exclusive in-game item. Gamers seek out the product to claim their reward.
−33% CPA vs. standard digital acquisition benchmarks
Account Activation Campaigns
New account holders receive a promo code redeemable in their chosen game. Reward delivered on first transaction.
Higher activation rates; stronger 90-day retention
Loyalty Programme Differentiation
Offer in-game rewards as a premium redemption tier alongside miles and cashback.
Redemption rate lift; younger demographic engagement; verified player profiles
Co-Branded In-Game Events
Sponsor a branded event, challenge, or exclusive item set within a partner
game. Grow brand association with every gameplay milestone.
game. Grow brand association with every gameplay milestone.
Brand awareness among hard-to-reach 25–35 demographic; deep engagement metrics
Financial-Grade
Identity Verification
NLOQQ's ID identity layer requires user consent at
every step. All data is collected transparently,
processed in accordance with applicable data
protection regulations, and provided to brand
partners in aggregated and consented form.
Far from an ad network, NLOQQ is a verified,
consent-driven data platform. Full data processing
agreements are provided at onboarding.
Consent at every step. User-initiated data
collection only. No passive tracking.
Full DPA at onboarding. Data processing
agreement reviewed by legal teams before go-live
GDPR-aligned infrastructure. No personal data
leaves without explicit user consent.
Not an ad network. Campaign data is provided
directly to the brand partner. No third-party resale.
Results Financial Brands Have Seen
-33%
CPA reduction across NLOQQ campaigns
29%
CTR on in-game branded content
+20%
CLV uplift vs
regular users
1-2
Days API integration
with your existing order management system
Common Questions from Financial Marketing Teams
How does NLOQQ integrate with our existing card acquisition flow?
NLOQQ connects to your existing CRM or acquisition platform via a lightweight API. When a card applicant is confirmed, their NLOQQ ID
triggers in-game reward delivery automatically. Integration typically takes 1–2 business days.
Is this compliant with financial advertising regulations?
Campaign mechanics are reviewed at onboarding for compliance with applicable regulations in your market. NLOQQ operates as a rewards delivery platform, so standard financial advertising rules apply to any card acquisition claims made by the brand, exactly as they would in any other channel.
What player data do we receive?
Consented verified player profiles, including demographic data, gaming preferences, device, engagement patterns. All data delivered in aggregated and individual form via your NLOQQ dashboard, with full DPA documentation.
Can this work for a neobank or fintech without a physical card?
Yes. Account activation and app-linked reward campaigns work equally well for digital-native financial products. In-game rewards are delivered instantly after an account setup or first qualifying action.
What Would Your Campaign Look Like?
Are you looking for new customers?
Increased sales? Media hype?
Tell us your marketing goals, and we'll help
you choose the perfect mobile game
campaign to achieve them.
Increased sales? Media hype?
Tell us your marketing goals, and we'll help
you choose the perfect mobile game
campaign to achieve them.
