NLOQQ turns QSR purchases into mobile gaming
moments that power receipt-driven, app-linked, and
loyalty-integrated campaigns. Increase visit frequency,
boost app downloads, and give loyalty members an
exclusive reward they can't get anywhere else.
Every Meal a Reward.
Every Visit a Reason to
Come Back.
Discounts Drive Traffic.
Rewards Drive Loyalty.
Short-term promotions drive visits, but train customers to
wait for the next deal. The customer who comes twice a
week because they love you is worth 10x the
customer who only comes for a BOGO.
wait for the next deal. The customer who comes twice a
week because they love you is worth 10x the
customer who only comes for a BOGO.
In-game rewards change the dynamic. When a
customer's game reward depends on making a purchase
at your restaurant, the visit becomes part of their gaming
routine, and not just a dining decision. Frequency
becomes habit.
customer's game reward depends on making a purchase
at your restaurant, the visit becomes part of their gaming
routine, and not just a dining decision. Frequency
becomes habit.
Four Ways CPG Brands Activate with NLOQQ
Mechanic
How It Works
Primary Goal
Receipt QR
Every receipt includes unique QR. Customer scans, logs in via NLOQQ ID,
claims in-game reward. New reward each visit.
claims in-game reward. New reward each visit.
Visit frequency; redemption tracking
App-Linked Rewards
In-app purchase triggers automatic reward delivery. No QR scan makes it
frictionless.
frictionless.
App downloads; digital order adoption
Loyalty Tier Rewards
Higher loyalty tiers unlock better in-game rewards like legendary skins &
premium currency. Drives tier ascension.
premium currency. Drives tier ascension.
Loyalty enrollment; tier progression
Limited-Time Campaigns
Timed campaign tied to a game event or new title release. Urgency drives
visit frequency in campaign window.
visit frequency in campaign window.
Traffic lift; new-to-brand trial
Burger King and McDonald's
have run NLOQQ campaigns
-33%
CPA reduction across NLOQQ campaigns
29%
CTR on in-game branded content
+20%
CLV uplift vs
regular users
1-2
Days API integration
with your existing order management system
McDonald's and Burger King
have partnered with NLOQQ
One QSR brand that worked with us saw
a 29% CTR from in-game CTAs.
— NLOQQ internal tracking data
Burger King and PepsiCo
In-Game Brand Integration Campaign
+20%
CLV
800K+ reach
800K+ reach
Burger King and Pepsi branded reward
chests gave players in-game bonuses and
in-store rewards. Players using the Burger
King app from the campaign showed 20%
higher LTV 12 months after campaign
completion.
Know Which Visit Was Driven
By Loyalty and Not Luck
When a customer scans their receipt and claims their
reward via NLOQQ ID, you receive verified attribution
data linking their visit to their player profile. What this
means for your team:
Visit-to-player attribution: which campaign
drove which customer, fully verified
Behavioural signals: gaming genre, device,
session frequency correlate with dining habits
Tier progression tracking: see which
rewards drove loyalty tier upgrades
App adoption data: identify which player
segments converted to digital order
Common Questions from QSR Marketing Teams
How does NLOQQ integrate with our existing POS or loyalty system?
NLOQQ integrates via API to your existing loyalty platform or POS system. Receipt QR codes are generated in bulk and printed directly on receipts. No changes to your hardware or cashier workflow. Integration typically takes 1–2 business days.
What if a customer doesn't play mobile games?
Approximately 3 billion people play mobile games globally. In the 18–45 demographic that represents the core QSR audience, mobile game penetration exceeds 60%. Campaigns are targeted to active players via the NLOQQ network.
Can we run different rewards for different menu items or locations?
Yes. NLOQQ supports SKU-level and location-level campaign segmentation. You can deliver a premium reward for a new menu item, a loyalty-tier reward for a specific location group, or a limited-time reward for a regional launch, all running simultaneously.
How quickly can a QSR campaign launch?
Receipt QR and app-linked campaigns typically launch in 2–4 weeks. Integration with an existing loyalty POS system takes 1–2 business days. Creative (game selection, reward design) typically takes 1–2 weeks with our team's support.
What Would Your Campaign Look Like?
Are you looking for new customers?
Increased sales? Media hype?
Tell us your marketing goals, and we'll help
you choose the perfect mobile game
campaign to achieve them.
Increased sales? Media hype?
Tell us your marketing goals, and we'll help
you choose the perfect mobile game
campaign to achieve them.
