In a grocery aisle where every competitor offers a discount,
one thing cuts through:
an in-game reward your customers actually want.
NLOQQ puts exclusive gaming items on your
packaging, at your POS, and inside retail partnerships,
which make your brand the one worth seeking out.
CPG brands face a specific challenge: purchase
decisions happen fast, on autopilot, and are easily
disrupted by competitor promotions. A price
promotion costs margin and trains customers to
wait for the next deal.
An in-game reward costs a fraction of a discount
and gives customers a positive, memorable reason
to choose your brand.
International CPG brands run NLOQQ campaigns
with on-pack promo codes that drive gamers into
stores specifically to find their products.
With NLOQQ, every campaign delivers verified player profiles to
your team. You receive confirmed data on who claimed your
reward, what they play, and what they spend on.
Post-cookie shopper intelligence: zero-party data
your competitors don't have
Verified SKU attribution: which code redeemed,
which store, which demographic
Gaming genre preferences: informs future
product targeting and creative
Cross-campaign comparison: which format
drove the highest-quality buyers
"On-pack promo codes drove gamers into
stores specifically to find our products."
— CPG Brand Partner, NLOQQ Campaign
Familiar mobile game characters make
your product stand out on shelves and
endcaps.
Promo codes for digital rewards give your
product extra value over competitors.
Give gamers an incentive to discover your
brand, and see their measurable loyalty
beyond the campaign.
NLOQQ generates a batch of unique codes tied to specific in-game items. You print them on pack, under cap, or on shelf-talkers. Gamers enter the code in their chosen game to claim the item. Each redemption is tracked and tied to a verified NLOQQ ID player profile that you receive via your dashboard.
On-pack campaigns typically launch in 4–8 weeks including creative, code generation, and print production. Digital-only campaigns (receipt QR, in-app) can be live in 2–3 weeks.
Our team recommends games matched to your SKU's target consumer based on age, gender, geography, and play behaviour. Use our Campaign Builder to explore options, or request a custom portfolio brief from the NLOQQ team.
Yes. NLOQQ supports retailer co-op structures where the CPG brand funds the in-game reward for purchases made at a specific retail partner. This links the campaign directly to shopper marketing spend and in-store activation.
